You have a good range of products, budget-friendly pricing, and an eCommerce store all set up to sell products or services. But without a good user experience, your website may fail to impress your prospects and reduce the possibility of staying ahead of the competition.
There is cut-throat competition in the eCommerce world. Therefore, Australian businesses are trying all possible ways to get higher brand visibility and online recognition. So, to drive new customers and retain the old ones to increase your eCommerce sales, you can choose an Ecommerce Web Development Company because it can address common user experience issues and optimize accordingly.
Also, you can follow the four unique ways to improve your eCommerce customer experience.
#1 Mobile Responsive
Australian eCommerce is growing drastically. Consequently, the number of mobile commerce users is expected to reach 20.7m by 2025. (Source - Statista).
From the above source, it is clear that providing mobile responsiveness for an eCommerce website is no longer an option but an essential requirement. Making eCommerce websites mobile responsive is necessary because users shopping online will continue to rise. Besides that, mobile responsive websites have higher chances of getting top rank in search engines.
#2 Quick Load Time
Website speed is one of the crucial factors for improving web page speed. "Web load speed can make or break a business". It is a sobering fact that 46% don't revisit a poorly performing website. It means you have to be sure that your developers understand the tips and tricks to improve web page load speed.
It is crucial to fix load speed because it discourages buyers and increases the bounce rate. A high bounce rate is responsible for decreasing performance in web engines and impacting rankings. Choosing a website designing company in Sydney help improve load speed by optimizing image size, reducing redirects, minifying CSS, and ensuring the web page load within 2-3 seconds after clicking the product link.
#3 Immediate Customer Support
The perks of having an eCommerce business are that you can make sales 24/7. During this period, customers can have inquiries or product questions, so it is essential to solving their queries immediately to enhance your sales. Providing virtual assistance or chatbot is a great way to offer immediate support and enhance the eCommerce user experience. AI-enabled tools can improve customer support and help boost trust among buyers.
#4 Offer Multiple Payment Options
Imagine that your customer has spent time selecting the products they like and completed the checkout process. But they discover they cannot pay with their digital wallet, cash, or credit card. It can frustrate them, and they will likely not visit your site again due to a bad eCommerce experience.
Therefore, make sure you add multiple payment methods such as PayPal, Apple Pay, and cash on delivery. These payment methods potentially improve eCommerce sales.
O3 digital – A Full Fledged Web Design Company that promises Improved UX
For the past several years, we have been recognized as one of the best eCommerce web designing companies in Sydney, Australia. Our team understands the company's objectives and assists in creating a premium eCommerce experience to win demanding modern consumers.
At O3 Digital, we have Google-certified developers and designers proficient in delivering high–performance eCommerce architectures and conversion-driven user interfaces.
Contact our team today to improve the user's online experience.
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